Principal Experience Designer — Charles Schwab
Nov 2021 - Dec 2023

• Revamped the learning experience and smoothly integrated it into Schwab from TDA

• Led design effort for interactive learning experience

• Created templates for products used company wide

• Proposed, designed and helped implement new components for design system

• Worked closely with cross-functional team

• Managed new designs to transition over to Schwab

• Collaborated closely with research teams to facilitate user testing initiatives and crafted prototypes for evaluation purposes

• Transitioned about 1.8 million Ameritrade client accounts of which 54% used learning tools, of which no drop in learning tools usage

• Increased Schwab client usage by 4.7% over first 6 months of launch

Experience Design Consultant — Various companies
July 2019 - Oct 2021

• Redesigned The UPS Store in-store experience during the pandemic to ensure customers felt safe and comfortable to enter the store

• Designed The UPS Store experience on the iPad to assist customers and keep lines moving quickly

• Designed & Printed for following clients: Marriott, Liguria Bakery, Art 2 Art Creation, Maarit Arts (Types of prints: Covid collateral, posters, banners, business cards, banners, NCR forms, notepads, washable paper cards)

Principal User Experience Designer — Macy’s
Jan 2012 - June 2019

• Designed and led the launch of our first native iOS App for Macy’s & Bloomingdales from mobile integrated sites into the app

• Led optimization of iOS and Android Tablet experience which contributed to 20% increase in engagement

• Delivered and contributed to multiple interactive in-store and digital experiences working with cross-functional teams in the technology office as well as in the stores

• Managed projects across Customer Management and Discovery domains to enhance the personal shopping, browsing experiences and account management

• Increased product detail page conversion rate +7.4%, overall conversion rate +15.9%, items sold per order +2.1%

• Implemented Taxonomy re-design efforts through research, data analysis, participatory design research and partnered closely with SEO, Site Merchandising and Copy teams

• Managed Responsive design effort across Macys.com customer journey

Lead User Experience Designer — Punchcut
March 2010 - Sept 2011

• Translated clients needs and requirements into user centered applications for touch screen devices for Fortune 100 companies (Smarphones, Tablets, Television)

• Planned and conducted user testing and prototypes

• Created Interaction Design documents for delivery (design patterns, wireframes, annotations, gestures, maps)

• Collaborated closely with Visual and Motion designers, Project Managers, Clients

User Experience Designer — Adobe Systems, Inc.
Oct 2007 - Feb 2010

• Established and designed information architecture for all products on adobe.com

• Defined and documented interactive components, widgets, design guidelines and requirements for new functionality across site

• Worked closely with Visual Designers, Stakeholders, Production team, Client Engineers

Designer — Various companies

• Client list includes: eBay, Blitz Agency, Gymboree, Williams Sonoma, Claria Corporation, Webshots, PersonalMD

• Designed banners, ads, homepages, sub-category pages, electronic direct mailers

• Translated products, services and internal pages into navigation flows with complete designs

• Partnered with engineering teams to ensure guidelines and designs were met

• Worked closely with marketing teams to drive user click through rates and monitor engagement