Designing Scalable Systems for Complex Decision Environments
I partner with organizations to untangle complex workflows and transform them into intuitive, high-impact digital experiences.
Unified Cost Decision Model
01
Retail Strategy
Kroger: Unified Cost Decision Model
Consolidated fragmented supply chain data into a single source of truth for pricing and inventory decisions across the enterprise.
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Modernized Learning Ecosystem
02
EdTech & FinTech
Schwab: Modernized Learning Ecosystem
Re-architected a decade-old internal learning portal into a mobile-first, personalized knowledge hub for thousands of financial advisors.
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Context-Aware Recommendation Strategy
03
Retail & E-Commerce
Macy's: Context-Aware Recommendation Strategy
Balanced personalization and trust across the end-to-end shopping experience through context-aware recommendation design.
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Featured Systems Work
Selected case studies documenting systemic transformation across enterprise and consumer sectors.
Systems Over Screens
Design isn't just about the interface. It's about the underlying logic, data structures, and workflows that make the interface meaningful.
Evidence-Led Design
I prioritize quantitative data and deep ethnographic research to validate decisions before they reach the development phase.
Scalable Frameworks
I build flexible design systems that grow with the product, ensuring consistency across diverse touchpoints and future-proofing the investment.